PDF Download Public Relations Ethics, by Dick Martin
PDF Download Public Relations Ethics, by Dick Martin
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Public Relations Ethics, by Dick Martin
PDF Download Public Relations Ethics, by Dick Martin
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About the Author
Dick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Executive, and the Journal of Business Strategy. He also conducts popular workshops on public relations ethics. From 1997 to 2003, he was Chairman of the AT&T Foundation and executive vice president responsible for the company's public relations, employee communications and brand management. Donald K. Wright is the Harold Burson Professor of Public Relations at Boston University and has been studying and writing about communication ethics for 40 years. A former practitioner in corporate, agency and pro sports public relations, he has a PhD from the University of Minnesota, is a past president of the International Public Relations Association, serves on the Board of Trustees of the Institute for Public Relations, and is a former trustee of the Arthur W. Page Society.
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Product details
Paperback: 190 pages
Publisher: Business Expert Press (November 18, 2015)
Language: English
ISBN-10: 163157146X
ISBN-13: 978-1631571466
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#418,198 in Books (See Top 100 in Books)
The book gives a quick summary of ethical issues in public relations. It was not the most enlightening book, but it was useful for class discussions.
This is a refreshingly smart look at enterprise ethics. Two leading advocates of open, truthful communication team up to map productive paths to value-sharing ethical enterprise connections. Dick Martin draws on his AT&T career as senior executive with stakeholder communication and education responsibilities. Don Wright provides the perspective of the leading higher education advocate of modern, group and stakeholder participation in open, informed communication. A must read for communicators and those who need to know what's ahead in ethical responsibility.and understanding.
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